Visit Maldives has appointed British-Spanish actor Taz Skylar, star of Netflix’s record-breaking One Piece live-action series, as the latest Global Ambassador for the destination’s international marketing efforts.
Skylar, who portrays Sanji in the popular anime adaptation, will leverage his significant global influence to showcase the Maldives’ stunning natural beauty, unique adventures, rich cultural heritage, and commitment to sustainable tourism. The appointment comes on the heels of One Piece‘s remarkable global success, which saw the series become the most-watched show in 84 countries, surpassing previous records set by hit series like Wednesday and Stranger Things.
With an impressive social media following of over 1.8 million on Instagram and an engagement rate that averages 45,000 likes and more than 300 comments per post, Skylar provides Visit Maldives with an unprecedented platform to reach diverse international audiences through authentic storytelling.
The Global Ambassadorship Program is strategically designed to achieve multiple key objectives:
• Expand the Maldives’ visibility to new global audiences
• Utilize influential personalities to elevate destination branding
• Deliver authentic, first-hand experiences of Maldivian culture
• Create compelling narratives that resonate across different demographic groups
• Strengthen international perception of the Maldives as a premier travel destination
Skylar is scheduled to visit the Maldives from 27 August to 15 September 2025, during which he will participate in a comprehensive destination marketing project. The initiative will specifically highlight the adventurous and culinary experiences unique to the Maldivian archipelago.
The actor’s involvement represents a strategic approach by Visit Maldives to collaborate with internationally recognized personalities who can authentically represent the destination’s diverse offerings. By selecting a globally recognized entertainment figure known for his dynamic role in One Piece – a series critically acclaimed as one of the most successful live-action anime adaptations – the tourism board aims to create meaningful connections with potential travelers worldwide.
This innovative marketing strategy underscores Visit Maldives’ commitment to creative, influential approaches in destination promotion, utilizing the power of storytelling and personal experience to inspire global travelers.