Visit Maldives has appointed British-Spanish actor Taz Skylar, star of Netflix’s record-breaking One Piece live-action series, as the newest Global Ambassador for the destination’s international marketing efforts.
The strategic appointment aims to leverage Skylar’s global influence and massive social media following to showcase the Maldives’ unique cultural and natural attractions. As the charismatic Sanji in the wildly successful Netflix adaptation, Skylar brings unprecedented visibility to the destination marketing initiative.
Following the One Piece series’ remarkable global success—becoming the most-watched show in 84 countries and surpassing previous records set by Wednesday and Stranger Things—Skylar represents a powerful marketing asset for the Maldives tourism board.
With an impressive Instagram following of 1.8 million and an average engagement of 45,000 likes per post, Skylar offers Visit Maldives a strategic platform to reach diverse international audiences through authentic storytelling.
The Global Ambassadorship Program is designed to achieve multiple strategic objectives:
• Expand the Maldives’ global audience reach
• Utilize influential personalities to elevate destination branding
• Showcase authentic Maldivian experiences and cultural richness
• Create compelling narratives through first-hand storytelling
• Target diverse market segments including families, adventure seekers, and young travelers
Skylar is scheduled to visit the Maldives from 27 August to 15 September 2025, during which he will develop a comprehensive destination marketing project focusing on the archipelago’s adventurous and culinary experiences.
This innovative approach reflects Visit Maldives’ commitment to innovative marketing strategies that go beyond traditional tourism promotion. By partnering with internationally recognized personalities who can authentically represent the destination, the tourism board continues to build global awareness and appeal.
The collaboration represents a significant step in positioning the Maldives as a dynamic, multifaceted destination that appeals to modern, experience-driven travelers seeking more than just a typical beach vacation.