W Maldives has appointed Chananchida Narongkool (Bella) as Assistant Director of Marketing & Communications, bringing more than a decade of experience in hospitality marketing, public relations, brand storytelling and digital strategy.
Prior to joining W Maldives, Bella served as Director of Marketing at Le Méridien Phuket Beach Resort in Thailand, where she led brand positioning, integrated marketing, public relations, digital performance, e-commerce and strategic partnerships.
Her career spans leading international hospitality groups, including Marriott International, IHG, Minor Hotels and Accor, with experience across luxury resorts, lifestyle destinations and urban hospitality markets. She has also led award-winning campaigns, international media collaborations, influencer partnerships, destination marketing initiatives and integrated brand experiences, combining creative storytelling with commercial objectives.
In her new role, Bella will support W Maldives’ marketing and communications strategy, strengthening the resort’s positioning as a luxury lifestyle destination.
Located on Fesdu Island in the North Ari Atoll, W Maldives is known for its contemporary design, vibrant atmosphere and distinctive island experiences, combining the natural beauty of the Maldives with the brand’s bold approach to hospitality.